I'm not just any hardworking designer.

I'm Sheryl :3)

Email

sherylongstudio@gmail.com

Phone

+65 88233406

From Singapore

© 2025 Sheryl Ong.

All rights reserved.

Ideation Process

Reflection

Mobility Device Study Models

m
Mobility Device

This device encourages users to embrace discomforting feelings, viewing them as positive milestones in life. 

01

Promotes growth through embracing and redefining discomfort 

02

360-degree usability

03

Levitates via air pressure and resistance

04

Compact, expandable design

05

Customizable, user-specific exterior details

06

Expansion increases surface area (braking)

Retail Interior
Study Models

Retail Interior

Retail Interior

68 Orchard Road, #01-10 to 22, Plaza Singapura, Singapore 238839


The interior encourages prolonged exploration through interconnected paths and strategic angles. While layouts subtly guide users along a set path, they can deviate by thinking independently. It is a space for reflection.


There are 12 zones, each offering a different Hermès product paired with a matching mobility device component.


Persona Journey


  • Black lines are the opaque walls

  • White lines are the entrances


Interaction

Interactive lighting system tracks customers to deliver an empathetic, personalized shopping experience.

01

Customization with real-time visuals

02

Embedded brand storytelling

03

Interactive product catalog

04

Smart suggestions based on preferences

05

Guides to sections & featured items

06

Personalized greetings & recommendations

A space where People reflect. Revolutionize transport and retail by creating a unique brand-defined comfort beyond conventional norms. Comfort only our brands can provide

Criteria

01

3D Object

02

Spatial

02

Interaction

Reflection

A space where People reflect. Revolutionize transport and retail by creating a unique brand-defined comfort beyond conventional norms. Comfort only our brands can provide

Criteria

01

3D Object

02

Spatial

03

Interaction

Ideation Process

Mobility Device Study Models

Mobility Device

This device encourages users to embrace discomforting feelings, viewing them as positive milestones in life. 

01

Promotes growth through embracing and redefining discomfort 

02

360-degree usability

03

Levitates via air pressure and resistance

04

Compact, expandable design

05

Customizable, user-specific exterior details

06

Expansion increases surface area (braking)

Retail Interior Study Models

Retail Interior

68 Orchard Road, #01-10 to 22, Plaza Singapura, Singapore 238839


The interior encourages prolonged exploration through interconnected paths and strategic angles. While layouts subtly guide users along a set path, they can deviate by thinking independently. It is a space for reflection.


There are 12 zones, each offering a different Hermès product paired with a matching mobility device component.


Persona Journey


  • Black lines are the opaque walls

  • White lines are the entrances


Interaction

Interactive lighting system tracks customers to deliver an empathetic, personalized shopping experience.

01

Customization with real-time visuals

02

Embedded brand storytelling

03

Interactive product catalog

04

Smart suggestions based on preferences

05

Guides to sections & featured items

06

Personalized greetings & recommendations

Works

From Singapore

© 2025 Sheryl Ong. All rights reserved.

I'm not just any hardworking designer.

I'm Sheryl :3)

Email

sherylongstudio@gmail.com

Phone

+65 88233406

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